Ink 365 is a conceptual start-up company with a main focus in distributing semi-permanent tattoo ink that only lasts for a year, “for the Unsure, the Unable, and the Indecisive.” This manual mimics a tattoo artist’s portfolio and showcases the original hand-done logo for easy recognition. The dark, fading style with contrasting parchment paper texture stemmed from the idea of ink fading off skin canvas. Bold type & dramatic photos epitomize the main responsibility of Ink 365 design: to market a safe brand with edgy design to gain client trust and brand awareness.